2022

Lululemon BlissFeel. A Woman's Foot.

Directed by Academy Award-nominated filmmaker Sophia Nahli Allison and backed by Melina Matsoukas’ new creative collective de la revolución, Droga5 introduced lululemon’s first step into the performance footwear space with an artful love letter to ‘A Woman’s Foot.'

Mirroring the considerations of the BlissFeel Running Shoe—the brand’s first running shoe made for women first — the film celebrates the intricate nuances of women’s feet and what makes them feel good in motion.

--

Agency: DROGA5. Dir: SOPHIA NAHLI ALLISON.                Prod: DELAREVOLUCION. Design: PURPLE MARTIN STUDIO.

2020

Facebook. Born In Quarantine. 

For Mother’s Day, Facebook set out to offer support to those giving birth in quarantine and highlight how people were using the platform to connect during this time.

Droga5 drew parallels between the conditions mothers faced today and the Spanish flu pandemic of 1918-1920, with intimate footage of mothers and their newborns in 2020 side by side with mothers and their newborns then. The narrator speaks of the strength of mothers under duress, then, at the end of the film, she is revealed to be a centenarian born during the previous pandemic.

--

Agency: DROGA5. Dir: MARTIN DE THURAH.            Prod: EPOCH. 

2021

Dustin Yellin x Tribeca Film Festival . Procession.

Procession is a groundbreaking augmented reality experience that lets anyone in the world place a Dustin Yellin sculpture in their immediate environment, and bring it to life by walking around and inside it to reveal hundreds of narratives layered within the piece. The unfolding work depicts our near future, a period of global unrest and environmental destruction spurred by raging flood waters and massive wildfires. Here humanity is faced with a dire choice: continue living as we are or unite to preserve what’s left of our dwindling planet.

--

Credits: DUSTIN YELLIN, DROGA5, SQUINT\OPERA, Q DEPARTMENT, VRAI PICTURES, ARTCAMP 

2021

Whoop. Know Yourself.

In a connected world, you have insider knowledge about everything. But how much do you know about yourself? 

How is it that we know so many stats and facts in the Zeitgeist—from your favorite player’s free throw average, to the meaning behind every single WAP lyric—and yet, we know so little about ourselves?

As the first body metrics tracker for both exercise and sleep, wearable tech brand WHOOP turns the focus inward—empowering you to finally Know Yourself.

 --

Agency: DROGA5. Dir: RUBBERBAND. Prod: SMUGGLER.

2019

Nissan. FormulaE Brooklyn Promo. 

What would Brooklyn’s streets look like at the speed of Formula E?

The answer is a hypervisual OOH campaign featuring Brooklyn neighborhoods as seen from the cockpit. We crafted every details to reflect how Nissan EVs and tech are making the future of racing brighter and more beautiful than ever. And to truly reflect Brooklyn itself. Each visual was the result of going around the neighborhoods we've depicted, looking for inspiration—details we could use, time of day, which streets and which colors—, and so much more.

2020

Facebook. More Questions, More Answers. 

From registration deadlines to voting by mail to staying safe at the polls, there are countless questions about voting in this election in a time of pandemic, and misinformation.

This campaign aims to not only help people get answers, but also create a rallying portrait of Americans from all walks of life and ensure their vote is counted. A component of the campaign is this commercial, a fast-paced journey through the voting process, which uses playful cinematography to portray everyday voters in a heroic, empowering light. While there may be questions in this election, there are many more determined Americans who are ready to do what it takes to make sure their voices are heard in 2020, and beyond.

 --

 Agency: DROGA5. Dir: DANIELS. Prod: PRETTYBIRD.